Founded in England in 1905, Gola is an iconic British sports brand known for its heritage footwear and distinctive Wingflash. With deep roots in football and a legacy spanning more than 120 years, the brand has long connected sport with everyday style. Ahead of the 2026 World Cup in the USA, a men’s and women’s apparel concept was created, exploring how Gola’s sporting heritage and distinctive identity could translate into a contemporary lifestyle collection for the US market.