Launched in 1977, Le Tigre became known for its spirited, irreverent lifestyle sportswear, gaining popularity through the ‘80s with its distinctive preppy style and iconic tiger logo. As consumer priorities evolve, Le Tigre embraces a more inclusive approach, moving away from gender stereotypes in graphics, apparel, and footwear. The brand now hybridizes clothing for work, home, and leisure, incorporating technical athletic properties to create a versatile, purposeful collection.